About Me (he/him)
I am a veteran of consumer goods with 10 years of analyst experience. Equipped with a Master of Management Analytics and a Master of Marketing, I combine programming language, visualization, commercial expertise, and analytical skills to translate insight to actionable strategies.
Relevant Experience
2017
business analyst manager
Scotch Industrial (Thailand)
Family business in healthy beverages (bird’s nest, chicken essence, and fruit essence). Direct report to CEO to build a data-driven culture by shaping strategic plan with timely and accurate consumer insight
Implemented Tableau, data warehouse, and Salestools to automate monthly business presentations for 95% of the total company sales.
2015
Client Manager
dunnhumby
A subsidiary of Tesco, dunnhumby is the world’s leading customer science
Clients: Tesco · Henkel · Pernod Ricard · Kao Corporation · Neo Corporate · DSG
- Support clients by translating consumer data to insight and recommendations
- Create a flawless workflow between clients, retailers, and dunnhumby
- Formulate annual plans including Category Health Check (CHC) and Category Action Plan (CAP).
- Build a long-lasting relationship with clients at all levels of business across functions.
2014
client manager
SymphonyAI Retail CPG
Global analytic company focusing on CPG customer insight solutions
Clients: Big C (Casino Group) · Unilever · Colgate-Palmolive · Reckitt Benckiser
- Led annual plans in Category Review (CRP) and Joint Business Plan (JBP)
- Led new product by coordinating among U.K., Thailand, and India
- Build a long-lasting relationship with clients to improve client satisfaction
2022
Trade Marketing Executive
DSG International (Thailand)
Disposable diaper with revenue of $250 million and average growth of 30%
- Optimize assortment with customers behavior for each Tesco Express cluster
- Create a customer decision tree for diapers from retailer POS
- Lead major strategic alignment sessions in Tesco Category Health Check (CHC), Tesco Category Action Plan (CAP), Big C Joint Business Plan (JBP), and Big C Category Review Process (CRP)
- Responsible for online accounts including Lazada, Venbi, Groupon, Ensogo, and Cdiscount
Education, Certification, & Others Works
Master of management analytics candidate
Smith School of Business at Queen's University (Class of 2024)
Toronto, ON, Canada
Master of science in marketing
Thammasat Business School (Class of 2018)
Bangkok, Thailand. AACSB, EQUIS, and AMBA accredited.
Class President
bachelor of business administration
Thammasat Business School (Class of 2011)
Bangkok, Thailand. AACSB, EQUIS, and AMBA accredited.
Teaching Assistant
Thammasat Business School
May 2020 - Aug 2020
Teaching assistance on Marketing Research course
- Prof. Malcolm Smith, Ph.D., I.H. Asper School of Business, University of Manitoba, Canada.
- Prof. Joydeep Srivastava, Ph.D., Robert H. Smith School of Business, University of Maryland, USA.
Assistant to Group Advisor
Thammasat Business School
Sep 2017 - Mar 2019
Support group advisor during new venture & business plan creation courses.
- Mr. Khalid Moinuddin Hashim, Managing Director, Precious Shipping PCL.
Skills & Proficiencies
programming languages
SQL
The Complete SQL Bootcamp 2022 by Udemy (Aug 2022)
Advance SQL Training (Dec 2014)
Python
The Complete Python Bootcamp 2022 by Udemy (Oct 2022)
Excel VBA
Advanced Excel & VBA Training (Sep 2015)
DATA visualisation
Tableau
Tableau Desktop V2019.1 Fundamental & Advanced by Tableau Gold Partner (Jun 2020)
Communications
IELTS Academic
Score: 7.5 (Dec 2021)
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